Bobby Unser Joins Forces With ATA Associates

Racing legend Bobby Unser has joined forces with ATA’s automotive expert team to form a winning combination. His engineering experience in suspension systems and tire performance will be a valuable asset in litigation cases.

Mr. Unser is not a newcomer to the litigation world. For the past 20 years, he has been involved with litigation cases involving mechanical issues as well as driver performance questions. In 1987, along with ATA, his insight was crucial in a case against Alfa Romeo auto manufacturing. His vast knowledge in the field of automotive engineering helped him find undetected data. Tire cases are on the rise, and Mr. Unser’s extensive background in tire testing is an asset to ATA’s panel of qualified experts. He has been retained to test traction and handling issues for most major tire manufacturers including Goodyear and Michelin.

Unser’s base of operations is located in Albuquerque, New Mexico and includes several fully equipped shops used to fabricate and test automotive mockups, components and chassis. He also has access to ATA’s facility in Houston, Texas which includes a 7,000 square foot open high-bay and testing lab. The fabrication of models, displays, and testing jigs, in addition to vehicle engine analyzers and dynamometers can be utilized at either location.

Bobby Unser has been racing since the age of 15. His accomplishments include three Indianapolis 500 victories and 13 Pikes Peak wins.

ATA Associates is proud to have Bobby Unser on our automotive expert team. His contributions and support will be a great asset to the litigation community.

Our video and graphics production department has put together a fully interactive CD-ROM that commemorates the renewed alliance with Mr. Unser. The CD-ROM contains video clips of historic race footage, in addition to segments on how ATA and Bobby Unser can test and analyze various automotive components and dynamics.

To request a copy of this CD-ROM, please contact us at 281-480-9847 between the hours of 8:30 a.m. and 5:30 p.m. central time. Additionally, we can be reached on the world wide web at under our contact area. Please e-mail us with your name, address and Unser CD-ROM in the subject line.


New Bobby Unser Book Released

Bobby Unser, world-famous race car driver, 3-time Indianapolis 500 winner and ATA Associates affiliate, recently announced the release of his new book, Winners are Driven. In the book, published by John Wiley & Sons, Unser discusses the principles, strategies, and beliefs that earned him prosperity, fame and victory. He also shows how readers can apply his winning formulas for their own success.

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